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2020 could appropriately be called “the year of virtual tastings,” as many beverage brands added virtual tasting components to their marketing strategies as a reaction to the disruption in the traditional channels of communication. But, with disruption come opportunities for growth and innovation.

By incorporating virtual tastings into your long-term marketing and communications strategies, you are opening the ability to expand your reach, increase brand awareness, and ultimately drive sales by honing in on consumers more likely to purchase through guided trials. The hybrid virtual tasting model combines the live in-person event experience with the digital online component.

When thinking about how virtual tastings can add value to your brand’s future goals, think about the following:

To learn more about ways to incorporate virtual tastings into your long term communications strategies as well as best practices when it comes to technology platforms and execution.

Click here for your free white paper download.

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