(According to one booze publicist!)

In 2019, the public relations executive was ranked as the eighth most stressful job on CareerCast’s Most Stressful Jobs list, behind life-or-death occupations like soldier, police officer, firefighter and airline pilot. The survey reports that 78% of respondents rate their job stress at seven or higher on a ten-point scale. PR pros face tight deadlines, unreasonable clients, a constantly changing media landscape, confrontational reporters and a cynical public. Sure, the challenges are many, but crisis is in our blood! We live for a good problem to solve. …

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2020 could appropriately be called “the year of virtual tastings,” as many beverage brands added virtual tasting components to their marketing strategies as a reaction to the disruption in the traditional channels of communication. But, with disruption come opportunities for growth and innovation.

By incorporating virtual tastings into your long-term marketing and communications strategies, you are opening the ability to expand your reach, increase brand awareness, and ultimately drive sales by honing in on consumers more likely to purchase through guided trials. The hybrid virtual tasting model combines the live in-person event experience with the digital online component.

When thinking about how virtual tastings can add value to your brand’s future goals, think about the…


Colangelo & Partners

The preferred marketing agency of regional, national and global food & beverage brands and institutions. Based in NYC and SF.

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