By: Shawn Zylberberg, Senior Account Executive at Colangelo & Partners How do you decide where to eat? How about what movie to see? Or where to drink? For many, it comes down to a number, whether it’s from Google reviews, Rotten Tomatoes, or an influential wine magazine. At least in…

The image above has been generated by AI By: Michelle Erland, Sr. Account Supervisor at Colangelo & Partners Disclaimer: The following paragraph has been generated by ChatGPT, an AI language model developed by OpenAI. While the model has been trained on a diverse range of data, the views and opinions…

As Millennials (1981–1996) and Generation Z (1997–2012) continue to explore wine and how it fits within their lifestyles, the wine industry needs to explore ways to keep these generations engaged. While industry events are strategized to showcase wines by their country, region, body or tasting notes, younger generations are more…

The last three years have seen myriad changes to our lives. The wine industry, while vast, may seem like a narrow way to look at social change, but an ever increasingly bright light is being shined on issues of diversity in the industry today. For decades, centuries even, the wine…

How the rise of younger generations has changed consumer’s expectations on companies’ social responsibilities, calling for businesses to take action. With Millennial and Generation Z consumers increasing their buying power across various sectors and markets, companies are evaluating their purchase behaviors to obtain data on their buying trends and preferences…

Wine lovers have spoken: Sicily has been predicted to become one of the most popular wine regions in 2023. The sentiment has emerged from a wine industry survey released by the fine wine and spirits integrated communications agency Colangelo & Partners and the wine industry research provider Wine Opinions. The…

With a need to attract younger consumers a priority for businesses — the best way to start is through social media channels In the ever-changing world of social media, one thing has become apparent — adaptation is key. HubSpot recently posted their social media trend predictions for 2023, outlining throughout…

Influencer marketing is a powerful tool that amplifies reach, fuels trust and builds an engaged community. According to a poll by Vinepair, a magazine with a readership of over 5 million, they found that 70% of readers listed friends as their most trusted source for wine recommendations. Wine influencers provide…

Americans enjoy more sparkling wine, with consumption rising by 30% since 2019 The United States is one of the world’s most valuable sparkling wine markets, and its third largest in overall consumption.The massive demand for bubbles over the last year is attributed to the overwhelming desire to celebrate weddings, holiday gatherings, entertaining friends and families, and other personal milestones that were affected…